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FRESKON News

FRESKON 2017: Fresh air for the fruits & vegetables sector

Freskon, the International Fresh Fruits & Vegetables fair is taking place for the second consecutive time in April 27 - 29 of 2017 at the Thessaloniki International Exhibition & Conference Center. Goal of the organizer company, TIF HELEXPO is to designate Freskon as the sole commercial event concerning the fresh fruits and vegetables sector in the overall area of SE Europe and E. Mediterranean. An additional goal of this year’s organization is to develop the business initiative, the extroversion of Greek production as well as to raise the primary sector.

International interest in Freskon 10% increase in the number of trade visitors

The third Freskon left its 'seal’ on the fresh fruit and vegetable sector, serving as a point of reference and meeting place for producers, international retail groups, as well as domestic and international transporters of fresh fruit and vegetables. The considerable sway of the trade show was demonstrated by its increased visitor numbers, translated into approximately 4,000 individuals during the period of 27-29 April, marking a 10% increase over last year’s event. This year’s Freskon proved that, each year, it is edging ever closer to its initial goal: the development of exports, the extroversion of Greek enterprises and the promotion of Greek fruit.

The 3rd Freskon, deployed over 12,500 sq.m., had an intensely international character at the level of both exhibitors and trade visitors. More specifically, there were 191 direct and indirect exhibitors from Argentina, Bulgaria, Greece, Spain, Italy, Poland, Cyprus, Iraq, Albania, Belgium, Germany, Denmark United Kingdom, the USA, Japan and Canada.

At the same time, a Hosted Buyers Programme was implemented, with the participation of 120 enterprises from 20 countries who attended over 2,500 B2B meetings with representatives of Greek enterprises and producers. The trade show also welcomed group delegations of hosted buyers from FYROM , Bulgaria and Hungary.

The FreshCon Market, held in the context of Freskon in cooperation with ‘Froutonea’ magazine, was a resounding success, bringing major supermarket chains into direct contact with professionals of the agricultural sector and paving the way for commercial agreements.

There was also high attendance at the International Kiwi Congress, where acclaimed Greek and international speakers analysed the present and future of kiwifruit, which is of particular importance for our country. The other side events of Freskon also attracted the interest of visitors.

FRESKON begins today with 191 exhibitors and an intensely international character

There is a ‘fresh breeze’ blowing thorugh the fruit and vegetable sector at Thessaloniki International Exhibition Centre, where Freskon began and will remain open until 29 April. The 3rd International Trade Show for Fruit & Vegetables is gradually maturing, having established its international appeal as a meeting place for producers, traders and international retailer groups. Freskon will be inaugurated this afternoon at 17:30 by the Minister of Rural Development and Food, Mr Evangelos Apostolou.

This year, Freskon features 191 direct and indirect exhibitors from Argentina, Bulgaria, Greece, Spain, Italy, Poland, Cyprus, Iraq, Albania, Belgium, Germany, Denmark, the United Kingdom, the USA, Japan and Canada.

The event is deployed over 12,500 sq.m. and a Hosted Buyers Programme is being implemented with the participation of 120 enterprises from 28 countries. In fact, over 2,500 B2B meetings between representatives of Greek enterprises and producers and international hosted buyers have been scheduled. Apart from the exhibition aspect of Freskon, important side events are also being held, such as the International Kiwi Congress, which began this morning at Pavilion 13. Projections concerning global production and consumption in the coming years, new technologies in kiwi cultivation, new cultivars and consumption trends, plant protection and nutrition topics, ways to combat diseases, as well as marketing and new markets will be just a few of the topics to be discussed at the International Kiwi Congress, which will feature acclaimed speakers.

Freskon will also host the FreshCon Market, held in cooperation with ‘Froutonea’ magazine, mainly aiming at bringing large supermarket chains into direct contact with professionals of the agricultural sector, creating ideal conditions for direct agreements. Participants in this year’s FreshCon Market include the British group ‘Tesco’ and the German group ‘Metro’, both global players in the retail market, the ‘Fantastico’ and ‘T-Market’ chains from Buglaria, ‘ATB Market’ from Ukraine, ‘Velyka Kyshenya’ and ‘Tavria V’ from Romania, the French group ‘Carrefour’ and ‘Mega Image’, ‘Maxi’, ‘Univerexport’, ‘Mercator’ and ‘Super Vero’ from Serbia, as well as the ‘AB Vasilopoulos’, ‘Masoutis’, ‘Kritikos’, ‘Halkiadakis’, ‘My Market-Metro Cash & Carry’ and ‘Discount Markt’ from Greece.

Freskon a meeting point for the fresh fruit & vegetable sector

Freskon, the International Trade Show for Fruit & Vegetables to be held from 27 to 29 April at Thessaloniki International Exhibition Centre, will serve as a meeting point for international retail groups, as well as domestic and international transporters of fresh fruit and vegetables. The 191 direct and indirect exhibitors participating in this year’s 3rd Freskon will come from Argentina, Bulgaria, Greece, Spain, Italy, Poland, Cyprus, Iraq, Albania, Australia, Belgium, Germany, Denmark, the United Kingdom, the USA, Japan and Canada, and will have the opportunity to come into contact with representatives of major international supermarket chains, commercial enterprises and distribution companies-networks.

As announced during today's Press Conference, during Freskon, which is deployed over 12,500 sq.m. this year, a Hosted Buyers Programme will be implemented, with the participation of 120 enterprises from 28 countries. In fact, over 2,500 B2B meetings between representatives of Greek enterprises and producers and international hosted buyers have been scheduled. International hosted buyers are active throughout the entire sector of sale and distribution of fresh fruit and vegetable around the world. The trade show will also be welcoming group delegations of hosted buyers from FYROM (100 individuals) and Bulgaria (15 individuals).

Once again, Freskon will host FreshCon Market, which will focus on linking production to retail sales. FreshCon Market, held in cooperation with ‘Froutonea’ magazine, mainly aims at bringing large supermarket chains into direct contact with professionals of the agricultural sector, creating ideal conditions for direct agreements. In this context, participants in this year’s FreshCon Market include the British group ‘Tesco’ and the German group ‘Metro’, both global players in the retail market, the ‘Fantastico’ and ‘T-Market’ chains from Bulgaria, ‘ATB Market’ from Ukraine, ‘Velyka Kyshenya’ and ‘Tavria V’ from Romania, the French group ‘Carrefour’ and ‘Mega Image’, ‘Maxi’, ‘Univerexport’, ‘Mercator’ and ‘Super Vero’ from Serbia, as well as the ‘AB Vasilopoulos’, ‘Masoutis’, ‘Kritikos’, ‘Halkiadakis’, ‘My Market-Metro Cash & Carry’ and ‘Discount Markt’ from Greece.

This year’s trade show will also feature the International Kiwi Congress, to be held on 27 April, while the overall schedule of Freskon side events is particularly broad and rich.

Freskon: An international exhibition 

The President of TIF-Helexpo, Mr Tassos Tzikas, referred to the international prospects of Freskon, which were clear from the first moment, stressing that this trade show covers a gap identified in the market by the national exhibition agency.

In turn, the CEO of the company, Mr Kyriakos Pozrikidis, characterised Freskon as the fifth piece of the exhibition ‘puzzle’ created by TIF-Helexpo for the primary sector, noting that this trade show is one of the company’s most international events.

In turn, Mr Christos Katsanos, an associate of the ‘Froutonea’ magazine, stressed that Freskon is a unique exhibition, placing emphasis on small crops of high added value that had no exposure until recently. Mr Katsanos also spoke about the International Kiwi Congress and the acclaimed speakers from the most important kiwi producing countries participating in the event.

Thessaloniki can play a crucial role in the logistics chain of fresh fruit and vegetables, from producers to international markets, as noted by the deputy general director of TIF-Helexpo, Mr Alexis Tsaxirlis, who characterised Freskon as a very important brand for the Fair.

Finally, the Director of Freskon, Ms Tonia Nikolaidou, stated that the goal of this international event is the growth of exports, the extroversion of enterprises and the showcasing of Greek fruit.

Freskon will begin on Thursday, 27 April, and its opening hours will be 11:00 to 19:00. The event will be inaugurated at 17:30 on the same day by the Minister of Rural Development and Food, Mr Evangelos Apostolou. The working hours on Friday, 28 April will be 10:00 to 19:00 and on Saturday, 29 April from 10:00 to 18:00. Parking is free for all exhibitors and visitors.

A 'breath of fresh air' at this year's Freskon 2017

Freskon, the International Trade Show for Fruit and Vegetables, to be held at Thessaloniki International Exhibition & Congress Centre from 27 to 29 April, will bring a breath of fresh air for the third consecutive year. In just three short years, Freskon has become established as the focal point of the sector, serving as a meeting place for producers, international retailers, as well as domestic and international dealers of fresh fruit and vegetables.

This year, particular emphasis will be placed on the programme of hosted buyers, with important guests from South-Eastern and Central Europe, the Balkans, the Scandinavian countries, the United Arab Emirates and China.

The dynamism of this year's event is already growing, with an increasing number of participants bolstering the qualitative and quantitative figures of the trade show. Freskon 2017 will also feature the International Kiwifruit Congress, to be held on 27 April as part of the trade show's side events. Projections for global production and consumption in the coming years, new technologies in kiwifruit cultivation, new cultivars and trends in consumption, plant protection and nutrition issues, ways to combat diseases, as well as marketing and new markets will be just a few of the issues to be discussed at the International Kiwifruit Congress, which will feature acclaimed speakers from around the world.

The perennial goal of the organiser, TIF-Helexpo, is to establish Freskon as the top commercial event for the fresh fruit and vegetable sector in the broader region of South-Eastern Europe and the Eastern Mediterranean. In fact, the organiser's goals for this year's events include growth of entrepreneurship in the sector, extroversion of Greek production and bolstering of the primary sector, which is of key importance for the Greek economy.

Address

TIF HELEXPO SA
Thessaloniki International Exhibition & Congress Centre154 Egnatias Street, 546 36 THESSALONIKI

Contacts

Email: freskon@helexpo.gr                     
Phone: +30 2310 291 161
Fax: +30 2310 291 554